At Varnika Insights, we respect your privacy and are committed to providing transparency regarding how we collect and use your data. This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our website.
By using our website, you consent to our use of cookies in accordance with this policy. If you do not agree with our use of cookies, you should either disable cookies or refrain from using our website.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. These files store certain information about your preferences and usage of the site, enabling us to provide a more personalized and efficient browsing experience.
Cookies can be “session cookies” (temporary files that expire once you close your browser) or “persistent cookies” (files that remain on your device for a specified period or until deleted).
2. How We Use Cookies
We use cookies for several purposes to enhance your experience on our website:
- Essential Cookies: These cookies are necessary for the operation of our website, allowing you to navigate and use its features, such as accessing secure areas of the site or completing forms.
- Performance Cookies: These cookies collect anonymous data to help us analyse and improve the functionality of our website. For example, they allow us to track how visitors navigate through our site, which pages are most frequently visited, and if users encounter any errors.
- Functionality Cookies: These cookies enable us to remember your preferences and choices, such as language or location, and provide a more personalized experience on future visits.
- Targeting/Advertising Cookies: These cookies are used to deliver targeted advertising to you, based on your browsing activities. They track your online behavior and help us display ads that are more relevant to your interests. Third-party service providers may also use these cookies for advertising and tracking purposes.
3. Types of Cookies We Use
Below are the categories of cookies we use on our website:
- First-Party Cookies: These are cookies set directly by Varnika Insights.
- Third-Party Cookies: These cookies are set by other organizations or services (e.g., Google Analytics, advertising networks, etc.) to collect information about your online behavior across different websites.
- Session Cookies: These cookies are temporary and expire once you close your browser.
- Persistent Cookies: These cookies remain on your device for a specified period or until deleted by you.
4. How to Manage Cookies
You have the ability to control and manage cookies in several ways:
- Browser Settings: Most web browsers allow you to manage cookies through their settings. You can set your browser to block cookies, alert you when cookies are being set, or delete cookies that have already been stored. However, please note that disabling cookies may affect the functionality of certain parts of our website.
- Cookie Consent: Upon your first visit to our website, we may ask for your consent to use certain cookies. You can manage your preferences for cookies by clicking on the “Cookie Settings” link provided in the cookie banner.
- Opting Out of Targeted Advertising: If you wish to opt out of targeted advertising, you can visit Network Advertising Initiative or Your Online Choices to learn more about controlling online ads.
5. Third-Party Analytics and Cookies
We may use third-party service providers, such as Google Analytics, to help us understand how users interact with our website. These services may set cookies to collect and analyse information about your usage patterns. Google Analytics, for example, helps us understand metrics like page visits, time spent on the site, and which pages are most popular.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
6. Data Security
We are committed to protecting the information collected through cookies. While we take reasonable security measures to safeguard your data, please note that no method of online transmission or electronic storage is entirely secure. We cannot guarantee the absolute security of your information.
7. Changes to Our Cookie Policy
We may update our Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with the revised “Effective Date”. We encourage you to review this page periodically to stay informed about how we are using cookies.
8. Contact Us
If you have any questions or concerns about this Cookie Policy, please reach out to us.